I am a bibliophile. I won an award in middle school and a small scholarship from my local library for being such an avid reader. I tend to read 2-4 books per month. When I bought my Sony Reader two years ago, I instantly fell in love. The e-ink is so much like a real page, especially in bright sunlight.
But it has spoiled me, a little. Now I don’t want to read anything longer than 5-10 pages at my computer. Any longer, and I find myself trying to strip the text out of the pdf or rip it from a webpage to format into a file to read on my Reader. I take the time because I’m pretty good at it, but only if it seems interesting enough to deal with. If the pdf formatting is too convoluted to be successful, it’s likely I won’t read the entire thing, or any of it.
I started offering ebook formatting services because ebooks, both free and paid, are becoming a cheap and effective platform for bloggers and independent authors. A pdf is free or cheap, but if that is the only option you are offering your readers, you are missing out on a vast potential. I want to help you get more readers, by giving them more choices on how to consume your content.